As wheelbuilders we get to assist our customers in tailoring their new wheels to play to their strengths and of course to work within their budgets. It can of course get a bit confusing with all these geeky options so we’ve put together this guide.


Which spokes?

All our spokes are Belgian made Sapim (except two - the PSR AERO 1432 and PSR AERO 1422, more on those in a moment). We use the black version of these spokes as standard on all our builds.


K1 3mm Aero BLADE
This​​​​​​​ is our full aero spoke - which is now supplied AS STANDARD on all our carbon and many of our alloy wheels.  At 3mm across and 1mm thick it’s aero credentials and of course its looks are something we’ve been very proud to achieve. In fact there are now very few brands who take the trouble to develop and supply full aero spokes - as it requires complex and custom machining of the hubs. We do like to go the extra mile -especially when the benefits are so clear.
Sapim Race

This is the standard ‘go-to’ high quality spoke known for its strength and rigidity of build. Not the lightest but ideal for even the heaviest of riders - and the mechanics favourite to work with. Ideal for both Rim brake and Disc wheels:

Sapim Cx-Ray
The best spoke in the world full stop. The pro’s choice: Superbly light, It’s also the most aerodynamic bladed spoke available. And there’s more. It also is unique in strength and elastic responsiveness. Not cheap of course but a sound investment if you can afford it. If you can make this upgrade you really will see where your money is going!  Ideal for both Rim brake and Disc wheels

Psr Aero 1422 
One of only a few non-sapim spokes we use. The 1422 aero spoke is aero at 2.2 x 0.9mm and very light at 4.7 grams. It is known as the affordable economic equivalent of the CXRAY  spoke - which costs twice as much and is in our view the worlds best spoke. The 1422 is a superb aero/light spoke for the budget conscious. Not available in shorter lengths so hence not an option on our deepest wheels.

PSR Aero1432
We use this more bladed version of the 1422 spoke on some builds where weight saving is not an issue. They are ideal bladed spokes for heavier riders. Due to their special characteristics they must be used only with certain hubs.

Which hubs?

Hub choice is all about: weight/engineering/durability/price/bearing quality. 

We use only high quality hubs of course as they do a heavy use job. Especially in the UK with its challenging roads and weather.


Bitex hubs
Our Favourite lightweight high quality hubset. We always think that these hubs should cost twice the price! I should say that quietly or Bitex will hear! Taiwanese made and incredibly reliable. All hubs have high end features like 6-drive hubs and anti-bite guard. We use these on builds for all but the heaviest of riders!

Please note: The Bitex SL Superlight hubs are not winter hubs - they are performance hubs. If you run them through winter you’ll need frequent bearing changes.

Miche /Ambrosio Hubs
These are the standard hubs on most of our builds. We love them. Both are Italian made and are mechanics favourites as they are so easy to maintain and service. 

The Miche Primato hub is our first choice for heavier riders or tougher conditions too as it features an incredibly strong steel axle and just does not flex under any load.

DT Swiss Hubs
The pinnacle of hub choice options. Swiss precision engineering at its finest and with a uniquely engineered approach. They are endlessly durable and reliable. Note they are quite loud! 

The 350 is not the lightest hubset (on a par with our Miche hubs and heavier than Bitex. Its the Swiss precision engineering that carries the price tag.

The DT Swiss 240 hubs (both in rim brake and disc brake versions) are the top of the food chain. Light, fantastically engineered, and go on for countless years.

Being Swiss you could say they are literally like a Rolex for your wheels - though priced a little more kindly.

Formula Hubs
Double sealed, and used specifically and only with our super aero 3.2mm bladed spokes these are a reliable and fast rolling hubset from Taiwanese brand Formula. Not the lightest with their super strong steel freehub - we use these on wheel builds that are aero first and foremost where weight is less of a consideration.